At the beginning of 2012, I finished writing my first book, Radiant. All 113,000+ words of it. It was an odd feeling - deeply satisfying and euphoric...yet unsettling. Because that's when I realised the hard work had only just begun. Since then, I've edited. Then edited some more. Had a few close people I trust …
Is chick-lit dead or has it had a re-brand?
Having spent a large chunk of my professional life working in marketing, I've had to deal with the discipline of branding on a day to day basis. Whenever you're implementing some aspect of a marketing strategy, the words "is it on-brand?" are usually uttered at least once. God forbid you might put something out there …
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