Writing Book Blurbs That Sell: Top Tips From A Copywriter

Ready to give blurb writing a go yourself, but not sure where to start?

In this how-to guide written with self-published authors in mind, I offer my top tips for writing book blurbs. I share skills and techniques developed over my many years working as a copywriter and in marketing. Plus, as a self-published author myself I understand the challenges writers face in making their fiction babies known in the big wide world, so I keep it writer-focused.

Now here’s the official book blurb:

Enticing a reader to buy your book relies on an intriguing blurb that captures attention and encourages people to hit the ‘buy’ button. Unfortunately, not all book blurbs are created equal, and the difference between a good or bad book blurb can impact your sales.

In this no-fuss, actionable book, you’ll learn the art of writing book blurbs with one main aim: to sell more books. Topics covered include:

• What a book blurb is, and more importantly, what it isn’t
• The essential components of a book blurb
• What to include in a book blurb and what to leave out
• Examples from a range of fiction genres
• How a book blurb should look (and why)
• The difference between fiction and non-fiction book blurbs
• Terrific taglines, tone of voice, plus much more

Whether this is your first or twentieth book, your book deserves an impossible-to-resist ‘I want to read more’ book blurb that converts book browsers to readers and proves to the world that your book is worth reading. This book will show you how.

Belinda Williams is a copywriter turned fiction author with more than twenty years of experience in marketing. She can switch from writing steamy romance to punching out attention-grabbing sales copy before you have time to say, ‘book blurb!’ With her unique skill set, she aims to help other authors market their books.